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On
the right foot
Designer and entrepreneur Helena Castilla of West Palm
Beach is behind the e-tail site www.Unique Presence.com.
Inspired by some neighborhood children who collected
donations for airfare to send a friend's mother to
receive cancer treatment, Castilla came up with a
concept called Soles for a Cause. She has designed
Swarovski crystal-covered rubber flip-flops and has
started selling them in October, which is National
Breast cancer Awareness Month, for $119, with 15 percent
of the proceeds from the shoe sales donated to the
National Breast Cancer Organization. The flip-flops are
available with a black or white sole with more than 400
pink crystals on the straps and feature a crystal ribbon
on the side of the sole. Orders can be placed via the
Web site or by calling 439-3079.
Good
footing
For
the past nine years, QVC has sold shoes from the Fashion
Footwear Association of New York to raise money for
breast cancer research and education programs. This
year's FFANY Shoes on Sale event takes place from 7 to
10 p.m. Oct. 15 on the television shopping channel. More
than 100,000 pairs of shoes are up for grabs, all priced
at 50 percent off their suggested retail value.
Nine West Group alone is donating 20,000 pairs of Nine
West, Nine & Company, Bandolino, Esprit, Easy Spirit and
Enzo Angiolini shoes. Other FFANY members participating
in the 10th year of the fund-raiser by donating men's,
women's and children's footwear include Anne Klein,
Birkenstock, Bostonian, Hush Puppies, Dr. Scholl's
Footwear, Isaac Mizrahi, G.H. Bass, Rockport, Tommy
Hilfiger, Via Spiga, Reed Evins, Keds, Liz Claiborne,
Donald J. Pliner and many more.
Breast cancer research and treatment facilities and
organizations benefiting from this year's QVC/FFANY sale
are the Abramson Cancer Center at the University of
Pennsylvania, the University of Michigan Comprehensive
Cancer Center, the Gillette Center for Women's Cancers
at Dana-Farber Institute, the Joyce Eisenberg Keefer
Breast Cancer Center at John Wayne Cancer Institute, The
Breast Cancer Research Foundation, Strang Cancer
Prevention Center and The Entertainment Industry
Foundation Women's Cancer Research Fund.
--
rjanjigian@pbdailynews.com
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Tuesday, 10/07/2003
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