Businesswoman Puts Heart and Sole
Into Cause-Related Product Line
Owner of Unique Presence creates a special line
of crystal flip-flops called Soles for a Cause

 

West Palm Beach, FL - Helena Castilla, owner of Unique Presence, introduces a new line of Swarovski crystal flip-flops called Soles for a Cause in conjunction with "breast cancer awareness" month. This is the first pair in a series of shoes that will benefit a different charity. The breast cancer shoe is adorned with over 400 twinkling pink crystals on either a black or white sole, and will have a small pattern of a ribbon on the back heel. 15% of the purchase price will go directly to the National Breast Cancer Foundation.

Castilla was inspired to create this new line when a few neighborhood children collected donations for airfare in order to send a friend's Mom to receive cancer treatment. Additionally, Castilla's Aunt who recently underwent breast cancer surgery was also diagnosed with lung cancer. Each of these events moved Castilla to create a mechanism to raise funds for breast cancer research and awareness.

Castilla also plans another special edition shoe in support of our troops and the fight against terrorism. This particular flip flop will have yellow crystals, and is Castilla's personal choice. "My family was impacted by the September 11th attack on America. I lost my Uncle on Flight 11. This is my way to memorialize my Uncle, and all of those lives lost on that day," says Castilla.

Each line of flip-flops will be custom designed, and created exclusively for each individual cause. Castilla's customers may also put in their own requests for a specially designed fundraising flip-flop.

The new cause-related product line is a first for Unique Presence and can be purchased on line at the company's web site, or by calling 561.439-3079 to place your order.


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CONTACT:
Helena Castilla
561.439.3079
www.uniquepresence.com